Serpyard
SEO infrastructure · iGaming & trading

Networks of topical sites
for the geos you want to own

Production, content in the language of the market, indexation and link building. Fixed price — no revenue share, no cut of your income.

Discuss a project See the numbers

The problem

Your organic traffic is mostly your own brand

For most operators, organic search comes down to brand queries. A player who already searches for you by name is yours anyway. The non-brand demand — “best betting sites in {country}”, reviews, comparisons, guides — goes to affiliates, and every player arriving through them brings someone else’s commission with him.

We build the network that takes this demand before it reaches a competitor.

What we do

Five parts, one machine

Site production

Networks from 10 to 300+ domains. Each site has its own structure, design and editorial angle — not template clones.

Content in the market’s language

Not translation: local payment methods, regulators, the habits of the audience you are selling to.

Indexation

Forced through IndexNow and the Search Console API — days rather than months.

Link building

Guest placements, PBN, outreach — matched to the task and the budget, not sold as a fixed package.

Reporting on facts

Pages published, pages indexed, positions, clicks in your own affiliate tracker. No “we worked on visibility”.

The asset stays yours

Domains and accounts are registered to your company from day one. You keep what you paid for.

Site types

What a network is made of

Ten formats, each with its own job in search. A network mixes them: one type takes commercial demand, another takes the long tail, a third keeps the domain alive.

01

Comparison and rankings

Operator ratings, comparison tables, bonus and terms reviews. Takes the most commercial demand after brand queries.

02

Single-brand sites

One operator in depth: registration, bonuses, app, payments. Converts near-brand demand without a middleman.

03

Guides and info hubs

Rules, strategies, mechanics, “how to start”. Cheap top-of-funnel traffic routed down with internal links.

04

News hubs

Industry, regulators, releases, sport. Gives crawl frequency and keeps a young network alive.

05

Calculators and tools

Margin and lot calculators, converters, session clocks, trade journals. Repeat traffic and natural links.

06

Game and slot pages

A page per game: RTP, mechanics, demo, where to play. A long tail of hundreds of pages at low competition.

07

App and APK landings

“Download app”, “apk”, “mobile version” — one of the largest non-brand clusters in Africa, South Asia and LatAm.

08

Country and language desks

A product review built for one geo and one language, 12–22 pages. Scales across dozens of markets.

09

Topical reference sites

Racing, lotteries, local formats. Narrow niches where competition is thin and intent is specific.

10

Content fortresses

30+ interlinked pages on one subject: guides, hubs, comparisons, authors, methodology.

Live demos are shown on the call. We never publish client or production domains — neither ours nor our clients’. What we show is a working copy on a fictitious brand: real engine, real structure, invented name.

Numbers

What production looks like in practice

Figures from a network we run, measured over 28 days in Search Console. Not a case study with a logo — an operating network, anonymised.

295/300sites receiving impressions
52%of submitted pages visible in search
4 504pages submitted in the period
37geos covered across networks
19content languages

We do not quote traffic or revenue of other clients, and we do not promise positions. What we commit to is production volume, indexation and reporting you can verify in your own tracker.

How we work

Fixed price, your asset

1

Fixed fee, not a share. You pay for the work and get the asset. We take no percentage of your revenue and do not lock you in.

2

Domains and accounts are yours from day one, registered to your company.

3

50% upfront for the first stage, the rest against delivered stages.

4

A pilot on one geo — 8 to 12 weeks, so the economics are proven before anything is scaled.

First step

Start with the gap, not with a contract

We look at how much non-brand demand in your geo passes you by today and in which clusters. A short document with figures — enough to see whether the project is worth doing. Free, and it commits you to nothing.

Message on Telegram alex@serpyard.com